
Well, it looks like Netflix has gone from “Are you still watching?” to “Are you still human?” Welcome to 2025, where Silicon Valley’s latest love letter to dystopia is a brick-and-mortar venue called Netflix House, and the price of admission is your soul—or at least your name, image, voice, and likeness. Yes, even your kids’ faces are now fair game. And the cherry on top? It’s all “free to enter.” Because nothing says “free” quite like signing over your biometric identity to a billion-dollar corporation.
Content creator Rebecca Caplinger recently blew the whistle on this digital land grab in a viral video that should be required viewing for every parent who’s ever handed their child an iPad. Caplinger read through Netflix House’s terms of service—basically the fine print from a Black Mirror script—and discovered that the streaming giant reserves the right to photograph, record, and digitally replicate not just you, but your children too. Permanently. Globally. Irrevocably. And yes, for AI use.
Let that sink in: Netflix is giving itself the right to AI-generate your likeness forever. Your kid’s trip to a Stranger Things-themed bounce house might just end with their face being reanimated in a future series where they co-star with a digital talking toaster. And it’s all perfectly legal because you walked through the front door.
The terms state that “anyone” authorized by Netflix affiliates gets a “perpetual, worldwide, non-exclusive” license to use your image, including for “analytical purposes.” Translation: Netflix gets to watch you, study you, and possibly clone you in the metaverse without sending so much as a thank-you card.
This is what happens when corporate America is left unchecked by a government more concerned with climate virtue signaling and gender pronouns than protecting its citizens’ rights. And let’s not forget who helped build this Frankenstein. The Obama-era tech policies opened the floodgates for mass surveillance and data harvesting. Biden’s handlers doubled down with their love affair with Big Tech while ignoring calls for regulation. Now the cultural machine they coddled is literally harvesting children’s identities for profit—and the Democrats are too busy rewriting fairy tales to notice.
Caplinger, who has a background in criminal justice and security, sounded the alarm with the urgency of a firefighter spotting smoke in a daycare. “I don’t like what they’re doing,” she said, bluntly. “You’re giving them the right to AI-generate you.” She’s right. This isn’t just some harmless photo op. This is surveillance capitalism wrapped in a Stranger Things T-shirt.
Even worse, Netflix doesn’t just want to use your face. They want your content too. If you take a selfie inside Netflix House, they get the rights to it—forever. Royalty-free. Non-exclusive. Irrevocable. That’s like handing someone your car keys, then watching them list it on eBay under their name.
This should be a wake-up call for every parent, especially the ones who think tech companies have your child’s best interests at heart. They don’t. They have shareholders. And when the product is “free,” that means *you* are the product.
So while Democrats keep screaming about “protecting democracy,” maybe someone should remind them that democracy starts with protecting the individual. Not handing over our identities to corporate overlords disguised as entertainment companies.
In the meantime, here’s a free tip: if you’re going to Netflix House, wear a mask. Not for COVID. For your privacy.




