A Tricky Way to Grab Your Slice of a Trillion Dollar Pie without the Usual Red Tape and Headaches
7:22 AM
Dear Entrepreneur:
There’s no denying it. Insurance is a multi-trillion-dollar industry. The good news is you and I can make money in this market. And the best part is…. you don’t need a retail agency on Main Street; mountains of red tape or disgusting sales calls!
On top of that, with the opportunities I’ll show you today you won’t need a license or special certification or heavy tech skills! Here’s how it works in the real world…….
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First… this tidbit which might surprise you…. The best time to launch an insurance company is immediately following a major catastrophe. I know it sounds crazy – but it’s true.
My good friend, DL, is a multi-millionaire. DL generated almost half of his net worth through insurance and insurance related products. He wasn’t a life insurance salesman mind you….he did it with good old fashioned home, car, renter, disability and mortgage insurance!
DL gave me a true insider’s perspective on making money in this market. Here’s the deal……
Immediately following a major disaster or catastrophe, smaller insurance companies are usually forced out of business because of monumental claims from customers. By “smaller” I mean insurance companies with less than $50 million in policies. The entire insurance business model is built on the low probability of having to pay out claims.
But large companies know how and when to protect the company’s assets when it comes to being forced to pay out claims. Some of it has to do with buying options in the financial markets and retaining top level “seasoned” adjusters.
Warren Buffett is the second-wealthiest person on the planet (according to Forbes Magazine). His insurance and re-insurance companies endured huge losses in New York after the terrorist attacks on 9/11.
Buffet’s companies recouped their losses within six months following 911!
His companies also enjoyed a nice profit windfall shortly thereafter because of a four-fold increase in premium charges! Most of the small insurance companies, brokers and middlemen were not so resilient. But you don’t need massive start-up capital or millions of dollars in “reserve” like Warren Buffet (to cover the possibility of claims) to be successful in the insurance market.
All you need is a computer and access to the Internet.
Opening a neighborhood insurance agency is not a great fit for most entrepreneurs. The thought of selling insurance over the phone or face-to-face makes most people cringe. On top of that, a bricks-and-mortar business can have substantial overhead costs. Also, insurance companies typically have boatloads of regulations, fees, licenses, certifications, and code requirements.
But there’s another way to make money in the insurance business….actually, three ways. Let me show you…
Promoting Insurance Affiliate and Lead-Generating Programs
One of the easiest ways to make money in the insurance market these days are with affiliate and pay-per-lead programs. You can easily manage affiliate and lead-generation programs over the Internet. An affiliate is a middleman.
As an affiliate, you earn a percentage of sales in exchange for promoting or marketing a product or service. A lead-generation program collects specific information for a company – in this case, on a website – for a fee.
Here are eight insurance “affiliate programs” you can start promoting on the Internet immediately and get paid for leads:
> GEICO (highly recommended)
$6-$10 per lead.
> US Insurance Online
Commissions of $3-$8 to start.
> 21st Century Auto Insurance
Pays affiliates $3 for every user who completes a free quote.
> Answer Financial
Guaranteed $4 for every lead for Life, Home, Health, Auto, and Long Term Care Insurance, and Annuities.
> Dental Plans
A $47 payout for every sale. A second-tier affiliate program is available upon request.
> HealthInsurance.com
$25 for each completed application for health insurance.
> InsureMe
$5 to $10, depending on the type of lead generated.
> Budget Life Insurance
$10 per valid insurance request (60 percent of profit) paid monthly.
You can also look into eHealthInsurance.com, Outlook Health, and Kanetix Insurance Shopping.
There are dozens of similar programs like these on the Internet. But these 8 appear to be the most popular and reputable.
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Google AdSense on Web Pages Built Around Popular Insurance Topics
You could, for example, launch a website that focuses on natural disasters and calamities. You could feature articles on the site that help people deal with a catastrophe. Or you could include articles that teach people about natural disasters.
You could write the articles yourself. Or you could pick up hundreds of copyright-free articles from websites like FindArticles.com, ArticlesBase.com or ArticleCity.com.
The next step is to place Google AdSense ads throughout your articles. The code is super easy to install in your pages (or just retain a freelance webmaster to do it for you).
And here’s the best part… When people click on your Google AdSense ads, you get paid (by Google). Entrepreneurs are making tens of thousands of dollars every month on Google AdSense alone!
I love getting paid for stuff that’s just sitting on the Internet.
Here’s a link to Google AdSense.
If you build the site properly (using meta tags, structure, page rank, back-linking, etc.), you will start to see significant traffic. If you want to speed up the process, you can buy inexpensive traffic on pay-per-click (PPC) engines and networks like MIVA.com, ABCSearch.com, 7Search.com, Kanoodle.com and LookSmart.com.
You can also purchase prepaid keyword ads on places like ExactSeek. On this network there are NO pay per click fees whatsoever and subsequently no click fraud.
Web-based Insurance Comparison Site (This Is Hot!)
One of the hottest trends on the Internet is comparison websites. You can see examples of them everywhere! Just Google the phrase “shopping comparison” and you’ll see what I mean. The idea is to list as many insurance carriers as you can find and compare each of the rates.
Granted, rates change as often as the weather, and there are hundreds of variables. But you can tell users that up front. Simply let people know that “actual insurance rates will vary – these rates are for general comparison purposes only.”
You can present these price comparisons on a static web page. In this case, the rates won’t change unless you update the HTML. Or you could present them with a dynamic feed like XML. In this case, you would simply enter all of the rate changes into a “form” and hit enter to change the rates on the website.
The more insurance companies you feature on your website, the better.
You can make the first couple of searches free, so people get a feel for the site. But if someone wants to perform multiple searches, or use your site indefinitely, then simply require them to submit some information. You can ask questions that insurance companies want to know about their prospects.
Obviously, you’ll need to tell users this information may be used by third parties. And they’ll need to agree to these terms in order to proceed.
You can probably think of other ways to design your site. But you should capture information from willing users in whatever process you use. Make sure you keep it simple. People will not sit around all day answering stupid questions. Simply ask for a user’s name, e-mail address, address, phone, fax, income, and basic insurance needs.
Once they hit “submit” and the system verifies their information (which basically means his or her email address is valid), they can search and compare insurance companies for FREE – indefinitely.
The information you’ll be capturing will be INCREDIBLY valuable to insurance providers. They will pay you cash for these leads.
Important Note: Like I said, you need to make it VERY CLEAR to people – BEFORE they fill out the web form – that a third party may use their information.
Granted, this will turn some people off. But if you’re generating 200 to 300 qualified leads from your site each month, the insurance companies will love you. And they’ll send you cash for these leads.
Depending on the type of information you collect, the leads can sell for as much as $40 apiece.
If you can generate 300 leads a month, that means up to $12,000!
What about marketing your website? Anything you do on the Internet requires traffic.
The most powerful free traffic generators are Google, followed by Yahoo!, MSN, and MySpace or Facebook. Purchasing keyword ads on Google can be expensive. The cost-per-click ranges from $.05 to $100. But keyword ads definitely work.
The secret is that Google is NOT the only game in town. Thousands of search engines can deliver quality, targeted keyword ad traffic. And many of them can do so at a fraction of the top engines.
The trick is to start out small on the cheap engines. Test various keywords and phrases. Once you have a winning combination, graduate to Google. Place those winning keyword ads on Google, and let it rock!
The neat thing about making money in the insurance business on the Internet is that there’s no overhead. Once you have a “formula” (a website, AdSense, organic traffic, and keyword ads) up and running, it almost navigates on autopilot.
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Your Humble Host,
Marc Charles
(Ed Note: Marc Charles is referred to as “The King of Business Opportunities” ….and for good reason. He should be known as “The King of Legitimate Business Opportunities”…because he’s launched, bought, sold reviewed and advised on hundreds of businesses and money making opportunities. He understands legitimate opportunities. Marc has agreed supply League of Power members with crucial updates regarding legitimate business and money making opportunities.)
***** Action Strategy *****
Build a website around a topic or niche related to insurance coverage such as natural disasters, plane crashes, fires, terrorist bombings, or train wrecks (or find a freelancer to do it for you).
Include some original content or grab copyright-free articles at article database websites like EzineArticles. You can also add content automatically with Auto Blog Samuri and other applications.
Now add Google AdSense ads throughout the copy. Every time someone clicks on a Google AdSense ad on your website, Google pays you!
Word to the wise though: Don’t game Google’s AdSense system (or similar networks)….by clicking your own ads. You will be banned.
You can generate and drive traffic to your site with Google organic searches or through hundreds of PPC networks like Pulse360.com.
You can buy cheap click through traffic on sites like MIVA.com, 7Search.com, and ABCSearch.com too.
Another way to grab a slice of the insurance money pie is to build an insurance comparison website or engine. It’s easy.
You simply allow visitors to search and compare insurance rates and polices for free one time.
If visitors want to search again or have unlimited access to the site, simply ask for basic some information and store the information in database. It’s not hard! A freelance programmer or database programmer can set this up in an hour or two.
Insurance companies will pay you cash for this type of information and leads.
Obviously, don’t pull a fast one on your visitors! Tell visitors the information may be shared with third parties.
Granted, this strategy is getting harder by the day. But collecting information and selling it is not illegal or immoral….if the participants are aware.
And lastly….you can become an insurance affiliate!
This technique enables you to make money when someone signs up or purchases insurance products. The work will be entirely web-based and you’ll receive compensation via check or PayPal.
It’s time to rock and roll!
******Valuable Resources *******
Insurance Comparison Sites
Insurance Affiliate Programs
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